— a startup from Israel helping to predict epileptic seizures in advance. A combination of a wearable EEG device, a mobile app, and backend analysis to give users a real-time understanding of their neurological state. This is a breakthrough in real-time medical prediction, bringing cutting-edge science into everyday life.

When Dux came to us, they had a technical prototype and several partner devices, but no brand, no message, and no clear way to communicate what their product was all about.

They were preparing for key investor talks through Mamram accelerator and needed to present their technology in a way that was easy to understand and inspiring to potential backers.

Dux helps people make the right decision at the right time. The brand needed to reflect that purpose with clarity and calm — reliable, human, and free from any clinical coldness. The concept is built around three core metaphors: crossroads, brainwave patterns, and healing.

The visual language draws from intersecting paths, the rhythm of EEG signals, and the Rod of Asclepius, a symbol of care. The X in Dux marks a moment of choice, when users must trust what they see and act with confidence.

Even the color palette reinforces the idea. Soft, warm and cool tones mirror two diverging paths: one leading to harmony and balance, the other pulling away from it. The result is a visual identity that reflects both the precision of the technology and the emotional weight of the choices it supports.

From day one, the wearable wasn’t meant to look medical. It was designed to resemble familiar objects like headphones or a headband, minimizing anxiety and social stigma. We defined how the brand appears on the device, including logo placement, texture, and color.

The website had a clear goal: to explain a complex medical product in simple terms. It was designed for three key audiences: patients, medical professionals, and investors. The structure follows a logical flow from problem to solution, making the information easy to follow and understand.

We created a functional prototype to demonstrate how the mobile app would look and feel in real scenarios. The core experience focuses on stability. Most of the time, the app displays a steady signal and a simple confirmation that brain activity is within a safe range. When seizure risk increases, it responds with a clear and measured alert designed to inform without causing panic.



It was built for early-stage demos and investor meetings, based entirely on real use cases. The design also accounted for modern iOS capabilities, including Dynamic Island and Live Activities on the lock screen. No development was required.

As soon as the brand was defined, we created early outreach materials for meetings and fundraising. These weren’t speculative decks — they were built from real features, app screens, and user flows. The structure was clean, visual, and aligned with the story Dux needed to tell.